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‘Power Lunch’ comes to HBS
When CNBC’s show “Power Lunch” wanted to gather predictions about Twitter’s future business model, the program’s hosts decided to ask a group of Harvard Business School (HBS) students who follow the...
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Where art and advertising collide
In one arresting image, a woman in a floor-length, lace dress poses on the arm of a chair. With its dramatic composition and use of light, the 1930s-era black and white photograph doubles as both a...
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The business of being Beyoncé
“Surprise!” Visitors browsing the Apple iTunes store just after midnight on Dec. 13, 2013, saw a startling image flicker across their screens. It was a music business stunner announcing that singer...
View ArticleLearning how to become a gourmet
These days it’s not always enough to suggest to friends “Let’s grab some coffee” or “How about a beer?” People often expect far more information before committing: What kind of coffee is it; how is it...
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Harvard-Michigan opioid summit explores addiction, policy
Pharmaceutical companies’ television ads have come under fire for pitching drugs to consumers, but another marketing tactic, behind closed doors and often ignored, is perhaps even more troubling,...
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Harvard’s Jill Avery on how stories help sell goods
They routinely ask some of life’s deepest questions: Who are you? What do you care about? What are your goals in life? What do you struggle with? What do you love and hate? But these are not...
View ArticleDirect-to-consumer advertising works at selling drugs
We’ve all seen the commercials. People relaxed, smiling, and having fun with friends and family despite having a horrible or uncomfortable — or at least chronic — condition. Their new lease on life...
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